WARNING: Your Food is Being Engineered & It's A Problem
March 5th, 2025
Big Food’s Latest Trick: Engineering Cravings That Override Your Brain
Something interesting, and a little concerning, is happening in the food industry.
You’ve probably seen the headlines about GLP-1 medications like Ozempic and Wegovy. These drugs are changing the way people eat, suppressing cravings for sugary and processed foods. The result? Big Food companies are losing billions as consumers eat less junk food.
But do you think these companies are just going to sit back and take the loss?
How Big Food is Fighting Back
Instead of accepting the shift toward healthier eating, food corporations are trying to engineer ways to bypass these appetite-suppressing effects. They’re actively working on modifying flavors, textures, and formulations to make processed foods even more irresistible—so your brain keeps craving them, even when your body doesn’t.
And they’ve been doing it for decades.
Ever wondered why you can’t stop eating certain snacks, even when you’re full? That’s because food scientists have engineered the "perfect bite" to make you want more.
Here are just a couple of their well-documented strategies:
- The "Bliss Point" – A carefully calibrated balance of sugar, fat, and salt designed to hijack your taste buds and override natural satiety signals.
[See the Study] -
The Crunch Factor – That satisfying crunch in chips or cereal? It’s no accident. More crunch = more dopamine = more cravings.
[See the Study]
And now, with GLP-1 medications cutting into their profits, they're doubling down on these manipulations.
How to Avoid Engineered Foods and Maintain Metabolic Health
Food manufacturers are constantly refining techniques to override natural satiety mechanisms. Staying informed and making strategic dietary choices can help counteract these effects.
✔ Choose High-Quality Whole Foods
- Grass-fed and pasture-raised meats to avoid inflammatory seed oils, antibiotics, and artificial hormones.
- Wild-caught fish for bioavailable omega-3s that support brain and cardiovascular health.
- Regeneratively grown or organic produce, often richer in nutrients and free from harmful pesticide residues.
✔ Be Aware of Hidden Additives
- Artificial sweeteners and emulsifiers can disrupt gut microbiota and increase cravings.
- Flavor enhancers like MSG and yeast extract overstimulate taste receptors, driving overconsumption.
- Seed oils (canola, soybean, sunflower) contribute to an unfavorable omega-6 to omega-3 ratio and may promote inflammation.
✔ Optimize Your Meal Structure
- Prioritize protein at meals to improve satiety and stabilize blood sugar.
- Cook at home when possible to control ingredients and avoid ultra-processing.
- Maintain consistent meal timing to support metabolic function and reduce late-night cravings.
By being intentional with food choices, you can protect metabolic health and avoid falling into the trap of hyper-palatable engineered foods.
To your Health and Success,
The High Performance Nutrition